WHY BRANDS CHOOSE THE FOOD TRUCKS
The use street food vehicles offers many opportunities to brands that want to expand their business in an original and sustainable way.
Vehicles are effective promotional tools: Hard Rock Cafe brings activities outdoor on a very gritty Ape Rock, thus taking advantage of a new strategic channel through which to consolidate the company's reputation and develop an emotional communication.
Storytelling allows the business to achieve greater visibility, impact and profit. Street food vehicles are captivating tools capable of creating a story, supporting and stimulating sales, thus becoming an important marketing lever.
According to the experience of Caffè Vergnano, thanks to an Ape Piaggio it is also possible to amaze loyal customers and expand the user base by attracting the attention of new targets.
In addition, vehicles prove to be important business intelligence tools for planning the opening of new stores. With a Cart, an Ape or a Food Truck it is possible to test different areas to choose the most strategic place in which to open a new venue.
With flexibility and in a short time, the company can evaluate the impact of its business based on the specific characteristics of the territory, its density and other local businesses.
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