AGRICULTURAL COMPANIES: why take Km 0 products on the road?

food trucks

A farm is an artisan company that produces and sells food and wine products, enhancing the excellence of the territory and guaranteeing a high-profile organic and qualitative manufacturing. Promoting 0 Km products can be a strategic choice for farms that want to stand out on the market and respond to the needs of consumers looking for local and sustainable foods.

Once again, a Food Truck represents the ideal solution for farms under a multitude of aspects:

  • Flexibility

A mobile vehicle offers the possibility of creating a fixed point of sale within the property or of moving from one place to another in order to reach a wider audience. For example, if the farm produces organic fruit and vegetables, it can place its Food Truck at a local market or food event, and remove it at the end of the day with ease. At the same time, it will be able to reach less served areas and countries through a door-to-door service.

Furthermore, a Food Truck has all the necessary equipment for the preparation and administration of food, allowing you to serve your own product ready for consumption.

  • Exposure

The Food Trucks have large exhibition spaces that allow the meaning behind the concept of Km 0 to be communicated in an original way, emphasizing the production processes put into practice to obtain organic and natural products. Through the optimal display of its products, the farm can create a direct relationship with customers, interacting with them and providing useful information for their consumption. Furthermore, with a little creativity, you can organize tastings that directly involve customers and guide them towards the shopping experience, while increasing the visibility of your brand.

  • Quality

The modernity of the equipment and systems installed on board allows you to keep your products always fresh and well preserved both during transport and during work. The guarantee of quality, respect for the ingredients and the true Made in Italy food and wine tradition can offer a real competitive advantage to the farm: the mobile vehicle, personalized and made recognizable with the distinctive features of the brand, can become a point of reference for regular and non-regular customers, developing greater loyalty towards the company.

  • Preparation

The Food Truck can be completely customized in terms of graphics, furnishings and finishes, allowing you to create a vehicle tailored to the needs of your business. Every detail can be adapted to optimally communicate the characteristics of the product to be served, creating an innovative and out of the ordinary vehicle to tell the story and values of the farm.

Transport, food preparation, point of sale and communication channel: a farm can obtain all these advantages through a single tool. On board a Food Truck, you will be able to enhance the strengths and peculiarities of your products through a modern and direct language, gaining an advantage over your competitors and creating a deep relationship with your customers. Come and discover all our solutions on wheels, and contact us to design the right vehicle for your company together!

Via Poggilupi, 1692
52028 Terranuova (AR)
Tel.: +39 055 919431

Project financed within the framework of POR FESR Toscana 2014/2020 aimed to:
1. sales and promotion of Made in ltaly food trucks abroad
2. improve the digital, organizational and promotional efficiency of the company
3. digitize production processes by streamlining them, sharing them, modifying the perception of the brand on the network and on social networks, also implementing the tools in terms of big data analysis